Shihan Dave Kovar

EFC champions martial arts professionalism, not just from the business standpoint, but from the viewpoint of the ethics behind martial arts. There is no better place to be to help your school grow, to take your school to the next level. EFC has moved with the times as far as technology is concerned, but quality student service remains the core principle. EFC has never advocated getting rich quickly. It’s about teaching better classes every day and running your school professionally, and doing so will ensure that your business will grow with time. There is a reason why a majority of the top schools in the country have been with EFC for decades!

Hi Matt, everything is great.

Really impressed with your service, a massive personal thank you to you for all your help and support.

Kind Regards

Linda and Steve
Weir Black Belt Academy

Laurence Sandum

Dear EFC clients,

This is the honest truth about the summit.  Its going to cost you about £1500 all in.  However, if you attend and you apply a few  of the ideas your school will grow by at least £1500 in just a couple of months and then you will be getting that increased income everymonth there on after as long as you service your students correctly.

If you can’t afford the £1500 start saving the money monthly now.

It really is very easy to grow your school.  Just apply what’s in the manuals, attend meeting of minds and network meetings and apply what you are told.  You don’t even need a big advertising budget as you can generate new students internally.

EFC methods and systems work for any style in any town or area in the world.  It works so why not apply it……

I am looking forward to the next summit.

Best wishes,

Laurence Sandum

“EFC has allowed me to do what I do best… teach! The mat is my office. It has given me
the peace of mind to explore my creative side as a martial artist, grow as a martial artist,
and give my students what they deserve—the best instruction in the world!”

Joseph GregoryWorld Karate Academy

Don’t get in your own way

Master Vince Cassar

Master Vince Cassar

At the last EFC Summit in Florida, during the banquet, Keith Thompson, John Lynn and Mike Allen suggested that it would be a good idea to have me talk at the next EFC Meeting of Minds in the UK, on how I managed to grow the Cassar Academy of Choi Kwang Do by 300% in just 17 months, during the worst recession in living memory.

My first reaction was, “no way!” I thought to myself, “What on earth could I talk about that the other speakers haven’t already done so brilliantly. Besides that, I’m a rookie school owner and still have so much to learn and grow myself.”  Someone had mentioned to Mike that when they had asked me what I did to achieve this, I just said, “I didn’t get in my own way” and he suggested this would make a good topic for my talk. I don’t know whether it was the atmosphere and excitement of the evening or Keith, John or Mike’s enthusiasm and encouragement that swayed me but by the end of the night I agreed.

The Meeting of Minds in Wales last year was a fantastic weekend. John Lynn and his amazing team put on a great event and were the perfect hosts; Keith and Debbie Thompson were again Guest speakers. The last time they were in the UK was 4 years ago and that was my first ever EFC event. After one of Debbie’s sessions I got the chance to have a chat with her and as we parted she said “you’re going to do very well, I’m going to keep an eye on you”.

Hearing that from Debbie Thompson had an amazing effect on me. I went home and couldn’t stop thinking, if someone like Debbie Thompson says that I can be successful at opening a full time centre then maybe I can, all I’ve got to do is get out of my own way and stop thinking the way I have been and start thinking the way the top school owners do. At this time I was teaching Choi Kwang Do part time and only had about 75 students.

I want to share with you some of the thoughts I used to have back then.
1.    My school is different from theirs
2.    Won’t work with my students
3.    Won’t work with my style
4.    My students won’t pay that
5.    Hard to find new students
6.    Successful schools are in better areas
7.    Can’t find the right staff
8.    Can’t find the right property
9.    Don’t know how to run this type of business
10.    Marketing costs too much
11.    Advertising doesn’t work

When I look at this now it’s so clear to me why I wasn’t growing my school, I was standing in the way of my own success, I had to get out of the way, start introducing all the EFC systems and change my way of thinking. So this is how I did it, I just started saying to myself:
1.    If the top schools can do it then I can
2.    How do I introduce this to my students?
3.    Doesn’t matter what style I teach, it will work
4.    I must increase our fees/gross as our classes are great value
5.    Look for lots of different ways to increase enrolments
6.    Our success has nothing to do with the location of our school
7.    I have great staff
8.    Contact all the real estate agents and find a location for a full time centre
9.    Use the EFC systems and manuals and start learning the business skills I need to run a professional Martial Arts centre
10.    I must start spending at least 10% of my gross on marketing
11.    I must Increase advertising streams

Once I started doing this, then everything began to fall into place. We found a location a year later. 6 months after that on May 4th 2008 we opened. Our gross at the time was under £5,000.00 including tuition fees, gradings and sales. Just eighteen months later our gross is £22,000.00 a month with a steady increase of 2.5% every month. We now have 340 students and the Cassar Academy of Choi Kwang Do is rocking! All the students and team are very excited about what’s happening and we have very big plans for the year ahead. Thank you EFC, Debbie and Keith Thompson, Dave Kovar, Nick and Donnalynn Patakos, John Lynn and all the other great people that have not only helped me develop the skill needed to succeed but also change the way I think so I will never again stand in my own way!

Gary Lee Goodrum

I would like to say that I have only been with EFC for a very short period of time but I am extremely happy with the level of service that you and your team provides. The constant update on news and information is superb, the team always reply very quickly and I am really enjoying the network of emails. I am in no doubt that my academy will grow due to the support that EFC provides on a daily basis.

Thank you very much for all the effort.

Gary  Lee Goodrum

GLMAA

Dave Pawson: UK Spring Fling 2009 Winner of Group Mars

Dave Pawson

Dave Pawson

The spring fling has been a motivator to do what we should always be doing by making us more proactive in getting new students and then looking at how we retain them. We are now more focussed on asking for referrals from our existing students and also asking for referrals when any prospective student comes in to ask about lessons.
After last year’s Spring Fling we decided to keep doing the same type of promotions and gradually refine what it is we are doing on a daily basis, and to implement ideas that we have picked up from attending Meeting of Minds, X-Factor and more importantly the EFC convention.
Retention has been an area we have focussed on by giving more exciting lessons, ensuring stats are kept on a daily basis and enquiries are chased up if they fail to show and reschedule the appointments. Text messaging is one area we have really focussed on to give confirmation of appointments made, and then the day before we text a quick confirmation that we are looking forward to seeing them the following day. We have also completely redone the reception area, highlighting the EFC awards we have won on thAward - Spring Fling 2009e wall facing the entrance and giving the whole area a wow factor when new prospects come in. This has as a result given us new students, our existing students are now referring people to come down and experience what they are doing in a family run environment, where they can forget about the credit crunch, and get a good workout and mix with positive individuals.
We are now actively continuing with the same level of intent to increase our numbers and are looking forward to the Meeting of Minds and the EFC Conference in Miami.

Chris Edgehill: UK Spring Fling 2009 Winner of Group Zeus

Sifu Chris Edghill

Sifu Chris Edghill

Just a letter of thanks to the EFC and especially to my Accounts Manager Liz Jones.

Liz contacted me and asked if I wanted to join the Spring Fling, I said it’s not really worth it for me as I don’t really advertise and not done so for about fifteen years. Liz said go on give it a go, after a little more Award - Spring Fling 2009persuasion I decided to. I sent out letters to all of my students for bring a friend. I gave out posters and gradually new students started to join. The EFC gave me a lot of backing and also much pushing basically making me walk the extra mile. Not only have I increased my student numbers the kick off is great. The more students I have the more I seem to be getting. Some times you can become complacent with what you have, it’s always worth taking a step back get out of that whole and give yourself a good kick up the backside.

Response to the Summit

Dave Pawson

This was another summit in which we’re reminded just how much we knew already but didn’t have in place, and also how far we have come as an academy with the help of EFC. The venue was spectacular, with the service of the staff Disneyesque in their attention to detail, something we need to look at, at the dojo.

The lectures all had small gems of information, which we are in the process of documenting and passing on to our staff, and getting implemented. One of these small gems came from Buzz Durkin with his graduation ceremony and having a prize for the parent. We implemented this yesterday evening at our grading and had a draw in which a student won a bouquet of flowers which were presented at the end of the ceremony. This caused a great amount of excitement among the watching parents, and we are convinced we will see major benefit in our retention due to this small item.

This was the first summit that my wife has attended, and she was amazed by the welcome by the EFC UK and USA staff. We have 31 points to implement over the course of the next couple of months, and we have no doubt that we will see significant growth over the next year due to our attendance of the Summit .
Dave Pawson.

Lee and Lisa Kent – Chi Wai Black Belt Academy Ltd

In October 2003 I had a meeting with my instructors.

I had been running a martial arts club since 1989 and at the time of the meeting had 7 students to show for it. I didn’t have a clue why we were losing our students but most never seemed to stay around.

I sat down with my instructors and put it all on the line. I was sick of teaching students and giving them 100% just for them to leave. I had not had any time for my own training and felt that I was giving up my training for nothing. I wanted to fold the club!

My instructors talked me out of closing but I had a condition. If we were keeping the club open then we were going to do it properly. I had one of EFC’s leaflets so gave them a call and we went up to Nottingham to meet Mike Allen and Ken Robson.
At this seminar they spoke about how a martial artist can actually run a school full time.

We could not believe it and decided to give it a go and in November 2003 joined the Educational Funding Company and became “The Chi Wai Black Belt Academy”.
To begin with I only taught adults but the EFC put me in contact with the right people to organise instructing children. Continue reading

Dave and Jayne Pawson, Bujinkan Kokoro Dojo Martial Arts Academy

Just a quick email to say thanks from both me and Jayne for all the help you and Steve have given over the last year.

I have just done some calculations on how the School is doing in total, the main school plus the Taekwondo class etc and since the end of March we have grown just over 40%, monthly revenue increase of £1395 per month, as a yearly figure that is £16740. That is truly amazing from our side, the Spring Fling really had a major impact and was the best investment of £25 this year.

We still have another 3 2nd intros lined up this week of which I am sure we will sign up a minimum of 2, and a good set of intros lined up next week.

Again thanks for all the help and support

Regards

Dave and Jayne Pawson

Dan Woodruff, Academy Martial Arts

From the day that I found out about EFC, I knew it was the way forward for me and my school.  It was kind of nerve racking to start with – will people stay with me if I swap to all these new ideas.  This, however, has been outweighed hugely by the amazing growth my school has seen since joining with EFC going from 50 students to over 200 in just 2 years.  EFC has been there to help me every step of the way in my career so far, and I know that Mike and his team will continue to be there for me in the future.

Chris & Virginia Ellis, Choi Kwang-Do Black Belt Academy

Dear Mike and the fabulous EFC team.

We’re open! And we own it!

Buying a commercial building in the UK is one of the toughest obstacles we have faced.

First of all it was nice and easy, we found a building we could afford and arranged a commercial mortgage to buy it. Like I said nice and easy, just like purchasing a home.

The obstacle was the planning application. Our local council has stringent rules for what the building is used for and has certain policies regarding it.

Our Building was categorised as SUI GENERIS. This means that the property has been vacant for some time and has not been assigned a commercial USE.
We quickly submitted our planning application and which was refused on the grounds that we are not community orientated, and that we did not fall into the planning office guidelines. Martial arts, not community oriented! We couldn’t understand the reasoning behind it.

We had several meetings with the planning office and finally hired a planning consultant and submitted another planning application for change of USE.

This time the planning office submitted details of the planning application online on their website. We noticed that people could leave comments on the application, supporting or rejecting it.

We rallied our student body to leave positive comments on the website. A few weeks later we received a phone call from the head of planning, stating that they had received over 150 comments from the community supporting this venture, and that the application was going well this time round. He also stated that he’s work load has just increased as he has to respond to every comment giving them the decision on the application.

This made me smile. Later that week the planning application was approved.

Virginia and I would like to thank you Mike for all the effort and support you have given us. EFC has been the cornerstone of our success and we are very grateful.

If anybody wants more information we can be contacted through the EFC.

Kind Regards

Chris & Virginia Ellis

Steve Harrison – Ilkley

Taerigi-Do does not have contracts! We use our EFC agreements as an assurance, to our students, that we will provide them with lessons for the next twelve months. In return, they agree to pay for their tuition. If the student’s circumstances change they may cancel the agreement upon discussion with Master Harrison.

Without these agreements, there is the strong possibility of people joining a martial arts club; in the local church hall, handing over their money one week and the next week the club has gone!

Over the past four years using EFC agreements has built Taerigi-Do a flagship facility, for our association, which is utilized by over 120 committed students, from the local area. In the six years that Taerigi-Do has been in Ilkley, 27 local people have been promoted to a total of 44 dan grades.

The Taerigi-Do academy at Ilkley now employs three local residents, on a full-time basis. Our business is thriving, what we have to offer the local community is beyond comparison with any other martial arts clubs in the area.

This is all due to the immense support we have received from EFC!

EFC take on board a vast amount of the day-to-day admin associated with the running of a martial arts school – this leaves us to focus on our main priority; the quality of our Instruction.

Networking with EFC is fantastic – we have the facility to share and air, ideas and knowledge; from instruction to good business practice, with over 5000 other schools worldwide. Through EFC, our staff have benefited from the opportunity to train with, and learn from, some of the world’s top Instructors.

EFC works – thank you EFC!

Peter Maher, Mahers Martial Arts Academy

I am pleased to have the opportunity to thank everyone for the help I have received in starting up my school. I have trained with master Ken Pankiewicz at the Kickfit Academy for almost 8 years and was privileged enough to be accepted onto his instructor training program and worked my way from SWAT team member to qualified instructor, although Master Pankiewicz gave me the opportunity to work full time, I was held back by my loyalty to my parents, as I worked in the family business.

This situation changed three months ago when I moved to Cornwall with my partner and young son. This was a difficult decision as I was not only leaving my immediate family, but also what I saw as my extended family at Kickfit Academy. With the encouragement of Master Pankiewicz I decided to start up my own school.

Obviously as an instructor I was aware of the EFC, but it wasn’t until I joined as a school owner that I understood exactly what it was all about.

From the first call with my account executive Katherine, I was impressed with the level of professionalism and advice.

Katherine gave my number to some other school owners and the next few days were spent talking to these over the phone. Everyone from Ken Robson to James Towill who was about three weeks ahead of me in opening his school gave me invaluable advice and encouragement.

Although Master Pankiewicz has been in regular contact and of huge help, I still felt quite isolated being so far away. Then I spoke to Mr. Andrew Spink and Mr. Paul Drury who are located close by in Devon. These guys went out of their way and as true martial artists went that extra mile and offered to come down for my open day. This changed my open day from just me chatting to a few people, to a fantastic evening of awesome martial arts displays in front of about 30 people, and the displays were awesome from their students doing kicking demonstrations and bow staff routines to Mr. Spink performing a black belt form and kicking routine that left the audience gob smacked. To finish with Mr. Drury showed immense skill and control slicing a cucumber in half off of Mr. Spinks stomach with his sword display.

I am writing this after returning from doing my first intro lessons, because of the help I received my only problem now is how to handle all the enquiries. Tonight I have done 15 intros (with more still booked). I only had 14 intros booked for tonight and 3 off those did not show up, but because of children and parents going away raving about what they saw 4 extra people showed up wanting to see what it’s all about. All of these are now booked in for 2nd intros.

This would not have been possible without the help I have received from others, so a big thank you must go out for Master Pankiewicz whose training has set me in good stead, Mr. Paul Drury, Heather Drury and Mr. Spink as well as their students whose helped make my open day a great success, and just as important have made me fell less isolated knowing I now have good friends close by.

A journey of a thousand miles begins with a single step and all these guys have helped make that step a big one.

David McGoldrick, Korean Martial Arts Academy Ltd

Since leaving Ireland for England a few years ago, I have seen an explosion on the British Martial Arts scene. Everywhere you go in England there seem to be very successful, full time Martial Arts Academies.

This new professional approach is due to Educational Funding Company (EFC). I know that the standard of Martial Arts and Instruction in Ireland is second to none. In spite of this, it is extremely difficult for a qualified Instructor to make a good living in the Martial Arts industry.

Well, the good news is that EFC has come to Ireland. If you already run an academy or have always dreamt of becoming a highly rewarded, full time professional Martial Arts Instructor, without selling out your art or ripping off your students, then you need to look into EFC. Get on board before you are left behind.

Chris Pritchard, John Lynns Black Belt Academy

I started training at the age of seven in Shuckokai Karate. The reason I started to train was because my school friends had already joined at a local school and so I tagged along, all my friends gradually stopped in the first year, but to me karate had become much more than a hobby and I continued training there until I reached the level of black belt at the age of fifteen.

My instructor at the time decided to leave John Lynn’s Academy and go solo, and therefore resulted in me having to stop training as the nearest John Lynn’s academy then was at Rhyl, 30 miles away. As soon as I got my driving licence I made two weekly journeys to Rhyl for my training sessions and quickly got back in to the swing of it. The Rhyl Academy were already members of the EFC at that point and I was the 25th member as a student, The school kept growing from strength to strength.

In the year of 1999 I got my 2nd Dan and I also qualified as an instructor. I was already working full time at this point, stacking shelves in a supermarket, I wasn’t earning much money and didn’t have a sense of achievement in my life, except in karate. I decided I wanted to open my own club. I held my first class on 8th of February of 2000 at a school hall in my local town, charging £2.50 for an hour. I only had one class for children then on every Thursday evening but the class gradually grew larger and I decided to have another night for children. Although I thoroughly enjoyed teaching I never thought that it could become a career, so I carried on like this, with my two lessons a week for the next year.

At the beginning of 2001 Master Lynn approached me regarding the EFC, at that point I knew all about it as I was already a paying student and a fellow instructor had already joined. To be honest, my first instinct was “no way, it wouldn’t work in my town”, but over time I gradually got interested in the monthly billing procedure so I sat down with Master Lynn and he explained the values and benefits of the system and that I could make a career out of teaching karate. This all seemed very fascinating but I still didn’t believe that I could make it happen especially making a living out of it. I had reached a stage in my life where I was looking into making a career for myself, but I had also just bought a house with my girlfriend Gemma, so the idea of having a mortgage to pay made things look complicated.

At the time I was also going through the procedures of joining the police force, my application had been accepted, I passed the fitness test (obviously), two written tests, an interview and awaiting a date to start the cadet training. Although things looked promising I had what Master Lynn had said in my mind “ you can make a career of karate, earn a good wage and become a full time instructor”, if it would work it would be a dream come true, teaching a hobby for a living. I was in a state of confusion, becoming a police officer, a decent wage with a good pension and a secure career ahead of me, or take a chance and attempt to become a full time Academy owner. By now I had a gut feeling and something swayed me towards instructing. To make things more difficult my family and friends advised me to take the safe option, as I had a career in my hands, but with the inclination I had and the support of my girlfriend Gemma, I decided to look into the EFC further. I arranged for a meeting with Master Lynn and Lynne and invited my parents to come along and we discussed the possibilities. Everything became clear, Master Lynn and Lynne explained the process I had to take, that I already had my students all I needed to do was transfer from a cash club to a professional Academy, and with my existing students paying on a monthly basis I would automatically earn as much as I was at that point anyway. The only doubt now was that would it work in our town, it was explained that it’s worked in other places so with hard work and dedication why not. They persuaded me, I’d made my decision there and then and I had now also gained the respect of my decision from my parents, and as always had their full support.

Looking back we all laugh at the fact that the meeting ever took place, what was there to discuss? So there it began, I joined the EFC as school 221 and signed up 83 out of 84 of the existing students I had. Things looked promising, and it was, from then on I worked closely with Master Lynn and attended the EFC UK Meeting of Minds Seminars, gained knowledge of how to run an Academy in all areas, classes, marketing, finance you name it, I was told everything I needed to know and I quickly transferred from a karate club to a professional Martial Arts Academy.

By the end of 2001 things were on the up, the academy was growing nicely and I was earning well, I decided to give up my work and focus on my school full-time. I’ve never looked back I set myself goals and worked hard in achieving them, there is a great sense of achievement in seeing my name in the “All –Stars”. Master Lynn and the EFC showed me the way, but every instructor knows that it’s you that’s got to make it happen. You can get all the information you need on paper, but to make it work you need to put it into action. I believe I have done that and I have come a long way but I still have a long way to go yet to reach my goals. With the continued support of Master Lynn and EFC I will achieve it.

I am now the proud owner of two schools with 250 students, I have one full time instructor, and three part-time employees including my wife Gemma, I have classes running every day, teaching Karate, Kickboxing and Koshin ki to all ages from 4 to 57. I’m currently holding my classes in a rented room in the Leisure Centre, and my office is based at home, It’s sometimes quite difficult, having to carry all my equipment with me every day and it takes an hour a day to set up the room with my posters, notice boards etc. I’ve been looking for my own premises for quite a while, but there’s very limited places in the town and nothing with enough floor space, but hopefully with a little patience and positive thinking something will turn up soon. I can’t wait to hold the ‘Meeting of Minds’ at my own Academy.

As I stated earlier I feel I’ve achieved a lot since joining the EFC but there’s much more that I’d like to do in the future, get my own premises, hold more classes, employ more staff, hopefully taking on my wife full-time. I’m going to keep attending the meetings and summits, working closely with school owners to improve my student service and more importantly, Extensions, Extensions, Extensions!

As an Association all of the John Lynn’s instructors met our goal by becoming no 1 in the top team standings, as a single school owner I set a deadline for myself to reach a certain level, I made it into the supreme grand master in the summer as the no 3 single school and I’m working for that next slot!

John Kavanagh, Straight Blast Gym, Dublin.

“Hi my name is John Kavanagh and I run Straight Blast Gym Ireland. I’ve been with the EFC since February and in that time they’ve helped me double my membership.

Through their services I’ve been able to provide a much better service to my students and its also made it a lot easier on me to run a full time gym. I would recommend EFC and their services to anyone.”

Donald MacKenzie, Edinburgh Kuk Sool Won

“It’s going great, EFC is the best thing I have done since starting martial arts twenty years ago, I’m finding my school growing really fast and it’s giving me more financial security.”