Summit 2010

Laurence Sandum
Dear EFC clients,
This is the honest truth about the summit. Its going to cost you about £1500 all in. However, if you attend and you apply a few of the ideas your school will grow by at least £1500 in just a couple of months and then you will be getting that increased income everymonth there on after as long as you service your students correctly.
If you can’t afford the £1500 start saving the money monthly now.
It really is very easy to grow your school. Just apply what’s in the manuals, attend meeting of minds and network meetings and apply what you are told. You don’t even need a big advertising budget as you can generate new students internally.
EFC methods and systems work for any style in any town or area in the world. It works so why not apply it……
I am looking forward to the next summit.
Best wishes,
Laurence Sandum

Ken Pankiewicz
I’ve just returned from the EFC Summit in Washington DC. I wanted to share some highlights with you and give an insight into why you should travel to next year’s event in Nashville. There were over 800 school owners, programme directors or instructors eager to train and improve their business knowledge.
Mike Allen did an excellent job of making sure all the UK visitors met-up several times a day to exchange notes plus introducing them to US school owners. At night we had dinner together and a drink in the bar to continue the networking!
Day 1
Thursday started with registration then four great breakouts. I went to Paul Garcia who gave valuable information on retention. I came away with info on running a “coach’s day” and father and son “punch and lunch.”
Next-up was Steve Doyon who focused on low cost marketing ideas. He handed out a folder with samples of all his internal marketing that he is doing in his school of 700 students! In his 60 minute presentation there was enough info to enrol at least 15 students each month for very little cost.
The other 2 speakers were Charles Chi on Social Media Marketing and Dave Kovar on Mastery Mindset
The evening workout and the Martial Arts being shared were outstanding too. Sifu Luigi Cuellar and Sifu Alex Chan did an awesome six station/six art workout on Thursday night. Followed by the amazing Kyoshi Dave Kovar with his never ending blend of skills and drills.
The evening finished on an emotional high as several high ranks were presented between Hanshi Greg Tearney and Grand Master Fred Degerberg. Multi-styles, multi-generations all demonstrating great respect and support of each other…an awesome start!
Day 2
Friday morning started with us all together. It was a great feeling joining 800 fellow martial artists in the same room. We were asked to think about this year’s theme “the turning point”; how can you make a difference in your martial arts school and community. There were several speakers giving their personal thoughts on the theme backed up with videos. Mr Nicholas Cokinos gave his Chairman’s speech and offered valuable insights and wisdom from his experience in running EFC for over 30 years.
The main martial arts display was headed up by Sifu Dennis Brown; it showed his personal journey from 30 years of Kung Fu training and included a display by the Shaolin Monks. It was great. Then Ernie Reyes the head of West Coast Tae Kwon Do gave a dazzling display with his 3 kids. (I want to look like him, when I am 63 years old!). It was a world class line-up of stars and performers.
The afternoon featured a choice 25 different seminars. The UK group spread themselves out to get to as many as possible. We then will exchange the notes amongst everyone from the group
The evening awards banquet and dinner was an excellent time to see everyone dressed up. Again Mike Allen had organised a table for the UK and Australian clients at the front of the hall. It was great to see many of the awards going to UK clients and staff. I was proud to collect Instructor of the Year on behalf of KickFit instructor Richard Parks.
Day 3
Saturday morning started fast & furious with former Dalai Lama body guard and World renowned Ninja, Stephen Hayes. Plus, Bruce Lee’s daughter, Shannon Lee along with a brief Demo by Garland Johnson and his wife Bridgett.
Then we had Steve LaVallee presenting his keynote speech on “Learn from the Past…Prepare for the Future.” He always generates great excitement and gave out some real gems of information based on his experience. He had 60 members of his staff at the event!
The three breakouts were divided for Programme Directors, Instructors and Owners. In the owners seminar Mr Cokinos gave plenty of excellent reminders and the weekend came to an exciting Grand Finale with the talented Gabrielle’s Martial Arts Demo Team. What an excellent weekend of bonding, learning, sharing, training and inspiration.
How to Get to Next Year’s Summit
I have been a member of the EFC since 1997, this summit rates as one of the best. I urge you to make the effort and join us for next year. You will be surrounded by world class martial artists and have the chance to add to your business network. Attending each year has helped me grow the KickFit schools to their current level
Rules of 3 to Get to Next Year’s Summit
• Call your account executive and book your place – consider monthly payments to make it easier to budget
• Book your flights to Nashville early next year to get the best price. Use a good travel agent eg: Trailfinders or on-line booking eg: Skyscanner or Opodo. Also watch out for airline seat sales, British Airways usually has one during January or February
• Pay a monthly amount from January, into a separate account to cover your hotel and living expenses. Mike Allen can give you more details on how much
I too would be happy to help with any questions you might have about attending the Summit.
Ken Pankiewicz

Mike Allen, EFC UK General Manager
Good morning everyone!
We have just returned from the Annual EFC International Summit which just gets better every year and this year everyone said it was the best one yet. The only regret that the UK attendees had was that there were not more of us at the Summit to gather the wealth of information available and to enjoy networking with the most dynamic schools in the Martial Arts field.
Ken Pankiewicz has kindly forwarded me his thoughts and I will forward others to you as I receive them.
Chris Ellis said to me that from the breakouts he and Ginny attended on Thursday afternoon they got so much good information that if they got nothing else over the next two days their trip would still be worthwhile.
This Christmas give yourself and your school the best present you will ever have, by booking your place at the 2011 EFC Summit to be held on the 10/11/12 November 2011 in the stunning Gaylord Opryland Hotel in Nashville Tennessee, please click on the link: Gaylord Hotels
I guarantee that you will be stunned by the information and camaraderie that abounds, so call your AE today for more details.
Regards
Mike
EFC Drills & Skills Workshop
The EFC Drills & Skills Workshop run by Ken Pankiewicz and his staff at his Kickfit Academy HQ in Slough was an outstanding success. Twenty six clients and staff from all over the UK enthusiastically arrived bang on time, in uniform ready for what proved to be one of the very best ‘on the mat’ Workshops we have run so far.
The meeting started with an actual Little Champions class with ten small children being taught by their regular Instructor Richard Howton. The class started with the children bowing to the parents who all stood up and recited the Student Creed with the children. Richard then skilfully worked through his lesson plan, handling the ‘spinners’ and ‘chatterboxes’ with great skill. The children were kept busy throughout and they thoroughly enjoyed the class.
Once the parents and children had left there was a very lively Q&A about the class. Everyone then got on the mat and Richard took them through some additional Little Champions Drills with the attendees as the students.
Kickfit Instructors Richard Parks and Sarah Davis then took the attendees through Junior Class drills including warm up routines, message of the week and pad work drills. The class was followed by a Q & A and general critique by Ken.
Ken then covered some Adult Class Drills before running through the Instructor Reference Guide that he uses to train his instructors, concluding the meeting with another Q & A session.
The workshop then closed and after some general networking the attendees left with many of them having very long journeys back to North Wales, Cornwall, the South Coast, the East Coast and the West Country, but all of them were looking forward to the exciting changes they were going to make in their school.
The Workshop was very good and we have received excellent feedback. Every one was very appreciative of the information they received and the enthusiasm and time that Ken and his Instructors gave us so freely.
Schedule of Meetings 2010
Business Workshop 24th January 2010
EFC UK Meeting of Minds with Keith and Debbie Thompson
Over seventy dedicated Martial Arts School owners and their staff battled their way for up to six dark hours through torrential rain and high winds to John Lynn’s Black Belt Academy in sometime sunny Rhyl in North Wales. Some might question why these men and women were so enthusiastically giving up their time and energy, but to these ‘Business Black Belts’ the journey was a minor hurdle.
These outstanding entrepreneurs were travelling to attend one of EFC UK’s famous Meeting of Minds Business Seminars, featuring top USA school owners Keith and Debbie Thompson, top UK school owner John Lynn and new super star Vince Cassar.
The meeting was a fantastic experience for every one. John and Lynne Lynn and their staff were wonderful hosts making every one feel welcomed and their school was a superb venue. Keith and Debbie Thompson are very busy people running two terrific schools (soon to be three), as well as their extensive duties as members of the EFC Board of Directors and EFC Advisory Board respectively. Somehow they managed to find the time to make their second visit to our shores to help their friends in the UK and Ireland.
Keith kicked off the meeting to talk to us about the essential elements of professional martial arts success, which was
very illuminating. Following a very tasty buffet lunch the attendees were split with Debbie talking to the staff and Keith the owners. Debbie talked to the staff about how they should best use their time when they start in the morning, how they should start thinking like an owner and how they can improve their income. Meanwhile Keith talked to the owners about staff training and building staff to ensure that you have bench strength. John Lynn explained the systems he uses, which not only allow him to run JLBBA, but also enable him to run his Merit Badges business, all while living in the USA for much of the year, very impressive! The attendees then reconvened together and Debbie talked about event planning and how to run a successful Pizza party and Keith told us the keys to student retention.
It was then time to get on the floor for some Ninjutsu training with Keith before retiring to a local hotel for a very pleasant evening meal and lot’s of networking.
Sunday morning started with a bang as the ever enthusiastic John Lynn taught every one his famous chants or ‘Focus Anchors’. This was not only useful for waking up any sleepy heads, but also taught great techniques for use in any martial arts school. John was followed by Vince Cassar who was speaking at his first EFC seminar. At the Summit I asked Vince how he had managed to grow by 300% in just nineteen months from £5K to over £15K. He said ‘I just stopped getting in my own way!’ and that was the subject of his talk. Vince detailed in a very practical commonsense way how he broke down his own objections in order to make sure that he introduced all of the EFC systems and the success followed. Vince’s advice to every one was ‘Stop getting in your own way’, which I think could well become a popular maxim within EFC.
Keith then spoke about marketing to attract more children and the purpose and value of networking followed by a lively and enjoyable Q&A session. After a great deal of networking over another excellent buffet lunch the attendees said their goodbyes to their host, the presenters and their new EFC friends. Loaded with notes and action plans they made their way home on a warm and pleasant afternoon all now clearly knowing exactly where they are going!
The feed back from the meeting has been very positive and we are all grateful to our hosts John and Lynne Lynn, Vince Cassar and of course to the wonderful team of Keith and Debbie Thompson.
Mike Allen
EFC UK General Manager
K.C. LaVallee’s High Points From Summit

I was impressed when I heard Mr. Cokinos speaking about our purpose in promoting black belts. Students entrust us with their time and their bodies in order to promote themselves to black belt. I think it is important that we all work harder to get our students to the place they need to be.
It is important to put time into our students. Also, we have to have a plan. If students have a game plan, their chances of performing well are higher, provided they put in time and effort.
If you were a student of mine, I would grade you in five different areas when it comes to black belt promotions: attendance and commitment, spirit and energy (it is our job as coaches to pull it out of them), knowledge and skills, fitness (flexibility, strength and stamina) and lastly, martial arts protocol. These have to be explained to students so they know how to achieve them, and this is done right from the beginning, when they go in for their first round of testing.
Meeting of Minds with Ivan Kravitz
We were thrilled to welcome EFC USA Board Member Ivan Kravitz to the UK as the guest speaker at one of our famous Meeting of Minds Seminars.
The meeting was held at Ken Robson’s beautiful Dojo in Nottingham and the attendees enjoyed two days of intense informative information from Ivan, ably supported by UK Board Members John Lynn, Ken Pankiewicz and Ken Robson. We even squeezed in some on the mat training with Ivan and every one remarked on what a great instructor he is.
Ivan was a joy from start to finish and everyone loved his easy, respectful and very humorous presentation of his Ultimate Retention
Systems. John Lynn gave 101 ways to grow your school plus one extra idea, ‘always under promise and over achieve. Ken Robson talked about ways of making the phone ring and Ken Pankiewicz spoke about class room management for children. All of the presentations were very well received.
Ivan was an excellent speaker and related really well to UK school owners
kind regards,
Ken Pankiewicz, KickFit Academy
Summit 2009

Mike Allen
Good morning everyone.
The fabulous EFC International Summit this year is being held in the superb Ritz Carlton Hotel in Key Biscayne Florida on the 1,2 &3 October 2009.
Where on this planet can you go for 2 days and be trained by the best of the best? The speakers are the greatest in the martial arts field, not only in terms of training, but also in terms of business. Their expertise is truly unmatched and the best thing is, they will readily share their ideas with you. If you are truly serious about improving your operation so that you can teach more students the benefits of training in the Martial Arts, then you just owe it to yourself and your school to be there.
The EFC fee is £185.00, which covers Summit entry:
* 24 workshops to choose from
* Handouts and study material to take home
* Banquet Dinner
* EFC Passport/Workbook
The Summit Hotel costs $318 per night which includes all taxes so there are no additional costs. The Hotel also provide two free lunches per day and a packed lunch when you leave. The rooms usually have two double beds, so they will sleep four people. We stayed at this Hotel in 2007 and it is superb, right by the sea, super pool etc. ‘Live the life of your dreams ‘.
To book your flights you might like to try the following web site:
Contact your Account Executive by phone or email today to book your place at the Summit.
I hope you can make it this year ‘As it will change your life’.
Mike Allen
Meeting of Minds, November 2009

Keith & Debbie Thompson
Keith and Debbie Thompson will be making a welcome return to the UK this November, as they will be hosting the November Meeting of Minds in Rhyll, Wales.
Make sure you make a note in your calendar now, you won’t want to miss this!
Hosts: Keith and Debbie Thompson
Venue: John Lynn’s BBA, Rhyll, Wales
Meeting of Minds, June 2009

Ivan Kravitz
EFC USA Board Member, Master Ivan Kravitz will host the upcoming Meeting of Minds, in Nottingham. If you’re serious about growing your business, you must attend this meeting!
Date: 20th – 21st June 2009
Venue: Shudokan BBA, Nottingham, England
EFC Summit 2009

Response to the Summit

- Dave Pawson
This was another summit in which we’re reminded just how much we knew already but didn’t have in place, and also how far we have come as an academy with the help of EFC. The venue was spectacular, with the service of the staff Disneyesque in their attention to detail, something we need to look at, at the dojo.
The lectures all had small gems of information, which we are in the process of documenting and passing on to our staff, and getting implemented. One of these small gems came from Buzz Durkin with his graduation ceremony and having a prize for the parent. We implemented this yesterday evening at our grading and had a draw in which a student won a bouquet of flowers which were presented at the end of the ceremony. This caused a great amount of excitement among the watching parents, and we are convinced we will see major benefit in our retention due to this small item.
How to Prepare your staff for the EFC Summit
By Debbie Thompson
In writing this article, I am assuming that you are taking your team to the Summit (very wise on your part) and that they have earned their way (again, very wise on your part). I am also assuming that you have signed up with EFC, booked your flights, and have your hotel reservations. Now, how do you insure that your money and time will pay you back ten-fold? Continue reading
Ken Pankiewicz Y-Factor

EFC UK Advisory Board Member, Ken Pankiewicz
UK Advisory Board Member Ken Pankiewicz and his wife Anne-Marie are currently holidaying in Brisbane, Australia, on the 11th Ken will fly to New Zealand where he will present a Y-Factor meeting at Tom and Olivia Coopa’s school before returning to Brisbane to continue his holiday.
Still not on board the Summit Boat?
Here’s why you need to register immediately….
You get to network with a lot of different people. Often the informal parts of the Summit , after classes are over, or during the banquet, etc., are really valuable.
—Jim Clapp
American Karate Studios
You should go to the Summit so that you can grow your school and get the highest multiplied results by doing the very least. You’ll meet other likeminded people, and their success will rub off on you. If people are thinking, they cannot afford it, they can! The first time I came to the Summit , I had $200 in my pocket and I stayed in Bill Taylor’s room.
—Vincent Holmes
Wado Karate Center Continue reading
How to Prepare Your Staff for the EFC Summit
By Debbie Thompson
In writing this article, I am assuming that you are taking your team to the Summit (very wise on your part) and that they have earned their way (again, very wise on your part). I am also assuming that you have signed up with EFC, booked your flights, and have your hotel reservations. Now, how do you insure that your money and time will pay you back ten-fold?
Let’s go through the list of things to do for your team and to tell your team to set them up for success.
Summit ’08
EFC 2008 Summit in Nashville, TN. Register today, if you haven’t done so already. Low hotel rates will last only till the beginning of October.
Here are some ingredients that are sure to make the EFC 2008 Summit a grand feast of ideas: Continue reading
Not on board the Summit boat yet?
Here’s why you need to register immediately!
Here’s what the veterans of EFC have to say about why everyone must go…
Because in order for you to stay on top of the martial arts game, you have to go to the best conference. For instance, when we are talking about 45 minute classes, where did we get that idea from? EFC. Did it work well? Yes. When we first started our business and talked about contract amount vs. people taking money in each day, it gives us longevity, because we know that the contract amount will be there. Where did we learn this from? EFC. So if you don’t want to go to the EFC Summit, it is almost like you don’t want to be in the martial arts business for a long time.
—Tony Thompson West Coast Tae Kwon Do Continue reading
Meeting of Minds Seminar June 2008 with Steve Sohn
X Factor Meeting April 2008
Twenty clients attended a very successful X Factor meeting facilitated by EFC UK Board Member and top school owner Ken Pankiewicz. The meeting was held at Lee and Lisa Kent’s beautiful new school in Cheltenham and everyone was made very welcome. Many of the clients had not previously attended an EFC Meeting and most had travelled long distances to attend.
The meeting covered the Enrolment process from start to finish, organising and running a Black Belt Graduation, why you need to know your gains and losses and a lively Q&A session.
The meeting was very well received and all attendees took copious notes and were busy formulating their action plans.
Many thanks to everyone who attended, to Lee and Lisa Kent for making us so welcome and of course to Ken Pankiewicz for his valuable information and time.



























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