The Cassar Academy Website
Vince has just spoken to one of our account executives, Matt, and asked us to look at his newly completed website. We’re all really blown away by it, I’m sure you’ll agree it’s excellently presented with just the right information!
I’ve linked to the website, pay particular attention to the wording, describing the benefits of Martial Arts and how it can improve the lives of all ages and genders.
Great job Vince!
Thirty-six students were promoted to the rank of Black Belt and higher. This was the most
candidates in one cycle. KickFit has been promoting students to Black Belt since 1991 and in
that time over 250 have reached this rank. The candidates were led by 4 students being
promoted to 2nd Dan and 14 students to 1st Dan.
With another 62 students due to start preparation class this September, KickFit Martial Arts
Schools is on track to achieve its highest ever number of Black Belt promotions in a year.
In his Graduation speech, Chief Instructor, Ken Pankiewicz said “your memory of this
achievement will last a lifetime. Each one of you has dedicated themselves to achieving this
ultimate symbol of physical improvement, self-defence skill and high moral code. Now is the
time to make your commitment to be a Black Belt for Life dedicated to continued physical
and mental improvement.”
Each candidate is required to have completed a minimum of 4 years of training. The test
takes place over three days and consists of martial arts technical skill, spirit and energy and
finally physical fitness including a three mile run.
The Graduation show featured displays by each of the candidate groups, 70 Black Belts and
the KickFit Instructor Team. On average 600 students train each week spread over 4
locations. The instructor team specialises in professional martial arts tuition and consists of
five full-time members headed up by Chief Instructor, Ken Pankiewicz. Master Pankiewicz
has been training for 25 years and holds Black Belts in Kovar –Satori Blend and Tae Kwon-
Do, he also currently studying Brazilian Jiu-Jitsu.
The famous EFC Spring Fling is a fun competition held each year where the four clients with the best growth between February and May each receive a prize of £1,000.00. This year the EFC Spring Fling winners are as follows:
| Group | Winner | School | Growth |
| Apollo | Donald MacKenzie | Edinburgh Kuk Sool Won | 18.26% |
| Mars | David Pawson | Bujinkan Kokoro Dojo MA Academy | 64.55% |
| Vulcan | Matt McLachlan & John McKean | The Paisley Academy of Martial Arts | 23.77% |
| Zeus | Christopher Edghill | North Wales MA Centre |
46.21% |
Dave Pawson
The spring fling has been a motivator to do what we should always be doing by making us more proactive in getting new students and then looking at how we retain them. We are now more focussed on asking for referrals from our existing students and also asking for referrals when any prospective student comes in to ask about lessons.
After last year’s Spring Fling we decided to keep doing the same type of promotions and gradually refine what it is we are doing on a daily basis, and to implement ideas that we have picked up from attending Meeting of Minds, X-Factor and more importantly the EFC convention.
Retention has been an area we have focussed on by giving more exciting lessons, ensuring stats are kept on a daily basis and enquiries are chased up if they fail to show and reschedule the appointments. Text messaging is one area we have really focussed on to give confirmation of appointments made, and then the day before we text a quick confirmation that we are looking forward to seeing them the following day. We have also completely redone the reception area, highlighting the EFC awards we have won on th
e wall facing the entrance and giving the whole area a wow factor when new prospects come in. This has as a result given us new students, our existing students are now referring people to come down and experience what they are doing in a family run environment, where they can forget about the credit crunch, and get a good workout and mix with positive individuals.
We are now actively continuing with the same level of intent to increase our numbers and are looking forward to the Meeting of Minds and the EFC Conference in Miami.
Sifu Chris Edghill
Just a letter of thanks to the EFC and especially to my Accounts Manager Liz Jones.
Liz contacted me and asked if I wanted to join the Spring Fling, I said it’s not really worth it for me as I don’t really advertise and not done so for about fifteen years. Liz said go on give it a go, after a little more persuasion I decided to. I sent out letters to all of my students for bring a friend. I gave out posters and gradually new students started to join. The EFC gave me a lot of backing and also much pushing basically making me walk the extra mile. Not only have I increased my student numbers the kick off is great. The more students I have the more I seem to be getting. Some times you can become complacent with what you have, it’s always worth taking a step back get out of that whole and give yourself a good kick up the backside.
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We hope a great many of you are enjoying the new information-packed website. Remember to keep checking back regularly as there is new material being added all the time. We’re happy to provide ideas and material to members and non-members alike, remember “The Rising Tide Lifts all Boats!”
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If you are yet to join the EFC and you’re finding the information valuable, just send us an e-mail with a postal address and we’ll send out some of the magazines and CD’s from our Gold Package for a couple of months to give you something else to get stuck into!
If you enquire before the end of June 2009, you’ll receive the fantastic EFC Gold Package for three months absolutely free, with no obligation. Head over to the contact page here to make the most of this offer!
EFC Gold Package is a valuable online and printed library of materials, such as videos from EFC seminars and meetings. Learn from some of the worlds largest and most successful school owners and share their success.
Don’t delay, do it today!
A Wife who battled on following the death of her husband last Christmas Day, is one of just four people around the world to receive a prestigious award.
Jenny Martland received an EFC Black Belt Schools Martial Arts Spirit Award, for her determination to carry on with life following the death of her husband, Dave.
Last Christmas, Dave, 47, had just finished laying the table when he suffered a heart attack.
Jenny and Dave had been married for 22 years, and have two children Sarah, 17, and Andrew, 13. Read more…
For the first time in the UK we ran the famous EFC Spring Fling. This is a ‘serious fun’ competition with schools competing in Groups against each other and the school in each group with the highest growth in monthly gross collections in the period March to June each won £1,000.00.
The Happy Winners were:
EFC Spring Fling 2008: Winners Group: Apollo
Darren Brown – Kuk Sool Won of Kings Lynn
EFC Spring Fling 2008: Winners Group: Mars
Matthew Hobden – The Choi Foundation
EFC Spring Fling 2008: Winners Group: Vulcan
Vince Cassar – Cassar Academy of Choi Kwang Do
EFC Spring Fling 2008: Winners Group: Zeus
Donald MacKenzie – Edinburgh Kuk Sool Won
UK & Ireland
EFC was established in 1967 and for over forty years has provided accurate secure billing and innovative marketing and business consultancy advice to our clients.
We are Direct Debit Originators sponsored by both Nat West and Ulster Bank, which is a status only awarded to financially sound and well capitalised companies.
Although we are known primarily as a Martial Arts Billing Company our client base includes a range of businesses including Yoga, Dance, Fitness Gyms and a number of other non sports related activities.
Our aim is to raise the standard and profile of our professional businesses worldwide by sharing the very best information and innovations, and providing first class service to our clients.
"a rising tide lifts all boats"
