EFC – Educational Funding Company Ltd UK & Ireland

Dave Pawson

The spring fling has been a motivator to do what we should always be doing by making us more proactive in getting new students and then looking at how we retain them. We are now more focussed on asking for referrals from our existing students and also asking for referrals when any prospective student comes in to ask about lessons.
After last year’s Spring Fling we decided to keep doing the same type of promotions and gradually refine what it is we are doing on a daily basis, and to implement ideas that we have picked up from attending Meeting of Minds, X-Factor and more importantly the EFC convention.
Retention has been an area we have focussed on by giving more exciting lessons, ensuring stats are kept on a daily basis and enquiries are chased up if they fail to show and reschedule the appointments. Text messaging is one area we have really focussed on to give confirmation of appointments made, and then the day before we text a quick confirmation that we are looking forward to seeing them the following day. We have also completely redone the reception area, highlighting the EFC awards we have won on the wall facing the entrance and giving the whole area a wow factor when new prospects come in. This has as a result given us new students, our existing students are now referring people to come down and experience what they are doing in a family run environment, where they can forget about the credit crunch, and get a good workout and mix with positive individuals.
We are now actively continuing with the same level of intent to increase our numbers and are looking forward to the Meeting of Minds and the EFC Conference in Miami.