Tom Hould

Here’s a perspective that differs from most people’s: Tom Hould does birthday parties and parents’ nights out for free! The reason behind this is simple. It is a way for him to invest in his school that works both as a retention tool and as a marketing tool. Not only are the new kids coming into the school potential future students, but current students and their parents are thrilled to have these events for free.
Regardless of whether you decide to do these parties for free or at a subsidized rate, this is a great tool to keep current students satisfied and potential students streaming in through the door.