Bill Taylor

Bill Taylor, owner of Bill Taylor’s Bushido School Of Karate, sends out a letter to former black belt students in an effort to re-activate them. What is unique about this letter is that he includes an essay that each student wrote upon taking the black belt test exam.

Mr. Taylor also comments upon something that was mentioned in the essay, in order to personalize it, which he feels helps. The idea is to try to re-capture what students felt when they tested for black belt.

These letters are sent to people who tested one, two, three or four years ago. Other than the letter, they also receive a VIP pass and a copy of the last newsletter.