A Massive Karate Kid Promotion
Claude Bergernon of Bergeron Karate in Ottawa, Ontario has not only managed to arrange for a promotional event for his school at the local theatre during the release of Karate Kid, but will also have the theatre staff wear his school uniforms during the event. He says he was able to do this by being in touch with the theatre manager and forming a relationship with her during the release of Kung Fu Panda, when he had first made the offer about the uniform. It didn’t work out back then, but when he got in touch with the manager again about Karate Kid, she brought up the subject of the uniforms, and agreed to her staff wearing them.
During the release of Karate Kid, Bergeron Karate will set up a booth with a prize wheel and will also do three demos, one in the morning and two in the afternoon. In addition, VIP passes for the school will be handed out with each ticket to movie watchers. The pass includes an offer for one free month of lessons. At the booth, the Bergeron Karate staff will work hard toward getting contact info from parents, so that they can later call and email them with invitations for Bully Buster or Stranger Danger classes.
