Buzz Durkin

Every business should have the following five things:

1. A friendly greeting. Be happy and thankful when someone comes in through the door to do business. We have a “stand up” rule in our school. If someone speaks to you, you stand up.
2. A personal interest in the customer/student is necessary.
3. Make the customer/student feel special. Each student should feel as if s/he has been taught a private lesson.
4. Every school should have not just a “no problem” attitude, but a “my pleasure” attitude.
5. Schools must think about staying in business for the long-term by being forward-thinking. Instead of thinking about the achievements of the last year, you must think about the goals of the next five years.

All this adds more value to the student experience, preventing them from thinking about leaving.