By Kathryn Sacoulas

Over the years we found that that marketing should occur as close to the event as possible. About one month out, we do some light marketing and two weeks prior, we intensify the marketing. We use a multilevel approach that includes:

·        Direct mail (over 5,000 postcards sent out to the leads in our database)

·        Website

·        Social networking (Facebook, Myspace, Twitter)

·        Internal referrals (give postcards out to students to give to friends and family)

·        Local advertisement

·        Emails

·        Business to business

·        Directing any info calls and walk ins toward the event in the two weeks prior

To read more great pointers, check out the next issue of the Eagle Express.