By Chairman Nicholas Cokinos

A high number of new enrolments is easier to achieve than you might think. Keep in mind that it requires a collaborative effort. In other words, there should be between three and five activities directed toward new enrollments. Among them are:

1. Advertisements
2. Web site
3. Open house
4. Birthday parties
5. Circular distribution
6. Signage and walk-in
7. VIP program
8. Sponsoring a new member
9. Demonstrations
10. Buddy nights

Use marketing platforms like graduation day, birthday parties, demos and open house to build interest before attempting to enroll.

On the 15th of every month, you should make a new concentrated effort to carefully plan out your strategy for the following month. The strategy should include and involve at least three of the listed activities. Another highly effective source of new enrollments is direct mail.

Keep in mind that all the listed activities work together to continuously generate new enrollments. Pursue both internal and external marketing methods as they both are equally important. Do not rely on just one method. The director should undertake this important task. Your efforts will pay off handsomely.

In order to ensure the continuing growth of your school, you must enroll 20 to 25 members each month. A minimum of 50% of those members should come from referrals. Though most school owners neglect the importance of concentrating on promotions for attracting new members, don’t let it happen to you.