
By Nicholas Cokinos, EFC Chairman
The EFC recommend that school owners pledge to follow the following basic rules:
1. My sincere and genuine interest in my students is absolutely imperative
2. Students come to my school because of needs: Building confidence, learning self-protection techniques, physical fitness and a high sense of progressive thinking.
3. I must assure that I am a totally qualified Martial Arts instructor, teaching with enthusiasm and high interest, motivating my students to reach the level of first-degree black belt.
4. I recognise that regular attendance is very important and that I take all steps to prevent dropouts by locking the back door
5. I never forget that in spite of any credentials and community reputation, I still need to promote my school in order to assume a constant flow of new enrollments. I recognise and accept that I should invest a minimum of 10% of my monthly gross on promotions, advertising, demonstartions, VIP passes, open houses and buddy days on an ongoing basis.
6. I must recognise that a well-trained staff is important to keep student interest at a high level using a strict schedule of belt testing to show and establish good progress.
7. I need to perfect the enrollment process with effective info calls, Intro 1 and Intro 2 and an effective extension conference resulting in solid paper, followed up by the “Half Moon” principle in developing the renewal process.
8. It goes without saying that the keeping of accurate statistics will ensure that I am managing in an efficient and successful manner, supported by sufficient contract amount.